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Technology and Legal Marketing Part 1

5/19/2012

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Carolyn Elefant, author of the My Shingle blog, recently did a great post on how certain technological trends apply to legal marketing.  You can view the full post here.

Her first category using images found on Pinterest as an example is interesting to me - I've actually read other articles / blogs on creative ways to use Pinterest.  For example, the Pinterest website showcases the story of a couple that used the service to plan their wedding. They pinned pictures relating to the bride and bridesmaid dresses, the flowers, etc.  People (i.e. their Moms) were able to leave comments about everything.

Lawyers might use Pinterest to find inspiration for their marketing plan, to remind themselves of their ideal client, to find graphics etc. for their website or even to post jpegs of articles, cases and codes related to an issue they're researching

What are some other ways Pinterest might work for your law practice?

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    About Tina

    I am not a lawyer.. Having said that, I’ve worked with A LOT of lawyers and other legal professionals since the 1990s, and have interacted with my share of clients. Like any job, there are good experiences and bad experiences, but I love what I’m doing.

    I am not a marketing professional, but I’ve always been fascinated by it. When I discovered the world of legal marketing, it opened up a whole new world for me.

    I designed this blog as a way to combine my passions in a way to help lawyers like you innovate and expand the potential of your practice. Feel free to explore the site and let me know what you think!

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